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God Rest Ye Merry, Gentlesharks...

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I have always been a bit cynical towards the notion of "Christmas in July". Everyone complains about how long the winter holiday season has gotten – even the wackos who continually yell about "putting the Christ back in Christmas" – but I have seen even the staunchest of their like get thoroughly disgruntled over being reminded that there are "just 87 shopping days until Christmas" sometime in late September. With the ever-inching advance of seasonal marketing over the past few decades, it is often unbearable. So, why is there this stupid notion of what should be a once a year, winter month thing also being forced upon us by various concerns in the middle of the summer? As far as I can ascertain, the thrust of so much (but not all) of this "Christmas in July" fanfare seems to revolve around and come from fairly secular activities and quarters. If anything, that probably makes all the Fox News alarms about the "war on Christmas" even mor...